Creative Communication

in a noisy world, get creative content
that makes your brand hard to ignore

when you are different from your competition, shouldn’t your creative assets be also fresh, innovative and distinctive from the others?

the human brain processes image 60,000 times faster than text, which makes it imperative for your brand to get the visual language of your creative assets right.

however, most brands take the safe way out and model their more successful competitors in the look and feel of their creative content.

this safe strategy ends up making the brand feel like a pale imitation of the original and condemns it to obscurity, regardless of the quality of its products.

at emporiom, we believe in taking calculated risks and in creating a bold visual identity for your brand that makes you stand out from the competition.

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go big or go home with your brand identity

your brand identity and creative assets determine the degree of success of your marketing and social media campaigns.

as such, it has to walk the fine line between staying familiar and yet looking fresh and innovative.

here’s how we achieve these seemingly contradictory outcomes:

brand research01

we do a deep dive of your services, your product lines, your story, your culture, your social media footprint, etc to understand what makes you tick.

competitive analysis02

in order to draw inspiration and to understand what works, we also survey your direct competitors as well as the market leader so that the final creatives don’t come off as outlandish or disjointed.

buyer persona definition03

we create a buyer persona document to understand your ideal customer’s profile, including demographic and psychographic details, so that we can create a brand identity that’s aligned with their expectations.

creating a brand identity0404

we combine these insights into a brand identity document that can be used by your internal teams to present a uniform visual identity across user touchpoints.

visual identity design05

in this step, we work with your leadership team to create or refurbish your visual identity so that it represents your brand’s mission, vision, values, and goals. deliverables in this stage include logo and brand kit.

production of creative assets0606

we create unique assets like videos, banners, 2d graphics, gifs, etc based on our grasp of your campaign goals and your brand positioning for use in both online and real-world campaigns, as needed.

they say that a picture speaks a 1000 words, and video 10,000. arm yourself with a distinct and innovative visual identity that makes your brand memorable and helps you connect better with your audience.

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  • the emd impact

    Their personalized approach and unmatched commitment to make our brands succeed is commendable & rare to find.

    Aarti Ahuja, Head Marketing, TCNS Clothing Co.

  • the emd impact

    What really makes them stand out of the crowd for us is their relentlessness to improvise and openness to feedback. Innovative. Diligent. Reliable. Ethical.

    Anirudh Lakhotia, Director, The Golden Tusk Resort

  • the emd impact

    Expertise coupled with their collaborative and innovative spirit have made them our go-to partners. Detail oriented, organized & dedicated.

    Scott R. Schulman, EVP, Pearsox Corp.