generating leads and enhancing the brand awareness of a top-tier school in gurugram

admission campaign

school

high awareness and positive reputation are some cornerstones of a successful brand. it becomes essential for organisations to focus on these areas if they want to grow and have a formidable name in their space. for any organisation, its status depends on the brand awareness, online reputation, word-of-mouth publicity, etc. taking care of all these aspects becomes important. whether it is about prospective students, parents or teachers, they would want to join a school that has a positive brand reputation. it thus becomes essential for schools to present themselves in the best possible manner by highlighting their brand element, authority, authenticity, and promise. emporiom had this challenge of taking care of online reputation management and generating leads for blue bells prep-school. this case study explores emporiom’s successful tie-up with the prep-school.

building brand reputation

with online reputation management (orm) as one of the major activities, we focused on getting audience reviews and writing quora answers. this helped us garner positive sentiments and proved beneficial for the reputation of the school. most of the audience had positive feedback, which helped us in positioning the brand and school in the best light.

lead generation activities

one of the major challenges, when we took up the lead generation activity, was that the school was doing digital ads for the first time. it meant we had to work with an unknown output. the next constraint was the geography as most parents wanted a school nearby or online education because of the pandemic.