Emporiom gives a modern spin to a pearsox for increased product sales details

website & marketing

ecommerce, product
2019

the competition in the retail industry is as fierce as ever. it requires businesses to come up with innovative branding approaches that can keep shoppers engaged and revisit them repeatedly. brands can only achieve this if they curate shopping experiences that match a shopper’s persona.

however, it is easier said than done as brands need to come up with new product lines and ensure they find popularity among their target group. in this race to remain one step ahead of the competition, they also need to make sure that the shoppers continue to receive a personalized experience.

it was one such challenge for emporiom when pearsox approached us for a revamp of their product catalog. this case study highlights how we worked closely with the brand to overhaul one of their most important brand communication materials to improve the discovery of their products and drive sales.

about pearsox

pearsox is a us-based socks manufacturing company operational since 1992. besides manufacturing custom socks, they also make hats and scarves. with socks being their prime product offering, they create custom versions of the product within quick timeframes. pearsox was one of the first manufacturers in the us that started making custom socks. with custom designs and fast turnaround times being its usp, the brand continues to be a leading name in the business today.

lack of interactive product catalog

as part of its business goals, pearsox wanted to upgrade its production lines and revamp its brand identity. in line with their objectives, they invested in a seamless range of sock-knitting production machines. the next challenge for them was to find a partner that can champion their branding efforts.
pearsox then approached us to lead their branding efforts that would also involve the crucial revamp of their product catalog. the existing one missed a 360-degree product overview that could persuade the buyer comprehensively.

standing out from the crowd

when emporiom took up this challenge, we realized certain areas are critical to ensuring a successful brand overhaul. some challenges we identified were as follows.
a need to have design and technology integration that delivers a consistent and personalized customer experience, both online and offline. branding efforts needed to remain aligned towards legacy and aspirations instead of perceptions. creation of a catalog that connects with the buyers immediately and persuades them to make the purchase.

a three-dimensional approach

as part of the solutions, our team identified the following key areas essential to the success of our efforts.

we conducted in-depth interviews with pearsox management, which helped us learn more about their legacy, current position about the business, and the future plans. it also helped us identify unique traits that needed integration into the branding.

we created a comprehensive questionnaire for different members of their team that would further help us learn about their manufacturing processes, vendors, target audience, etc.

the last step was to conduct a competitor analysis that helped us gain insights about the sock manufacturing industry, the shortcomings, the areas for improvements, and the audience profiles.

living up to the commitment

emporiom had agreed upon a timeline of four months with pearsox to create and deliver the mock-up design. keeping in mind the budget and approach, we were delighted to fulfill our commitment within the stipulated time frame.. the team at pearsox was ecstatic as we helped them become future-ready with a product catalog that not only had the product details but also communicated the brand and its story.

“creating a catalog, which was one element of the overall brand revamp, was a challenging prospect. since it was a revamp, we had to ensure that we live up to their expectations of delivering something that was design intensive, tech-driven and aesthetically appealing. it was a successful project as our methodical approach to design and creativity got much appreciation from the client,” said mr. dinesh juneja, the narrator at emporiom.

product catalog 2.0

our team came up with a five-step information design strategy to revamp the catalog. it involved creating a seamless process that would align with the budget and timeline.

Defining the structure

It had to be a 40-page catalog that captured all the essential details in one place. We researched and experimented with several templates that would showcase the information in the most aesthetically pleasing manner.
Cover page design

The cover page needed a design that would aptly communicate the brand revamp of Pearsox. We created various socks and knitting patterns, integrating them with the brand tagline. Though it was all about the overhaul, we had to ensure brand essence remained intact.
Minimalistic

We did not want to overwhelm the buyer by presenting them with a text-heavy brochure. At many places, we used symbols and icons to reduce text and increase white space. We chose bold colors like red, black, and grey that aligned well with the brand identity. The goal was to keep the catalog stylish and minimal at the same time. Furthermore, we made use of stock images of athletes in action to add a sporty vibe. We edited the images in monochrome colors for a better visual appeal and brought the product into focus.
Product categorization and legacy

Besides categorizing different products seamlessly, we also had to ensure that Pearsox as a brand gets highlighted. It involved creating space for details like its legacy, manufacturing prowess, and buying information for a holistic experience.
Keeping it interactive

For the best buying experience, we had to make sure that the online catalog is interactive and easy to navigate.. Hence, we added category tabs and linked them to the corresponding pages thus simplifying the user journey.