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what is needed to build a digital brand strategy that differentiates and elevates you from others? the one word answer is planning. the famous phrase, “if you fail to plan, you plan to fail” stands correct in all its glory here
create a mind blowing digital brand strategy!
in the ever-changing landscape of digital marketing, it becomes absolutely essential to examine what works and what doesn’t. a great place to look is at the brands who have nailed their digital brand strategy for higher returns. an appropriate example would be of airbnb, the brand has changed the way we travel and look for accommodations.
aimed at getting both hosts and travelers for their brand, airbnb’s digital brand strategy is quite unusual. their strategy is mostly dependent on user-generated images and videos on social media platforms, popular city guides and how-to videos etc.
every interaction airbnb as a company does is aligned with their digital brand strategy. if they could do it, why can’t you?
what is needed to build a digital brand strategy that differentiates and elevates you from others? the one word answer is planning. the famous phrase, “if you fail to plan, you plan to fail” stands correct in all its glory here.
lets begin planning:
it becomes absolutely essential to analyze your previous year’s performance before you plan for the next one, for the simple reason that it is always better to plan ahead. hence, quick swot analysis and competitive analysis will prove beneficial.
for those who are new to it and did not have a plan last year, fret not! a swot and competitive analysis creates the same magic for you. in an age, where new businesses pop up every minute, standing out as a business has never been more complicated than now. this is exactly where a swot can help new businesses to identify their strengths and differentials.
now that your arsenal is equipped with necessary information about your performance, you’re ready to talk business by coming up with ideas for a brand new marketing plan. it is time now to brainstorm new ideas and finding a competitive advantage, and innovation.
who all should be part of this activity? anyone who’s going to play a part, right from the manager, the designer, the writer and even the houseboy who could be the buyer of the product, play an important role.
there are a few essential things that need to be kept in mind while you delve deep for ideas. while brainstorming, it is the quantity that matters over quality. yes, you read it right. it’s a phase of exploration and all ideas and possibilities matter. an open discussion in a meeting room is not the only way it is done. we don’t say that the method is not efficient, but it does most of the times lead to unproductive sessions. also, while you sit around and discuss ideas, it is noticed that only a few people actively participate in the discussion.
to begin with, let us share seven easy techniques for brainstorming:
the next important thing in the line is to define your brand and establish the differential that separates you from your competitors and make you unique. having an insight into what makes you different than others makes a lot of difference.
“what’s in it for me?” is the question that needs to be answered when defining the brand, after all, it is the penultimate question that every client has in mind while doing business. hence, it becomes imperative to understand your business’ usp. pull up your socks, if you haven’t yet!
there are 7 key steps to effectively clarify your positioning in the marketplace:
great! you’ve brainstormed, finished your swot & defined your brand uniqueness. it’s time now to formalize your marketing strategy.
it is common for the marketers to be reactive most of the times and not find time to proactively plan their strategy. hence, it becomes imperative to find time to plan a marketing strategy that reaps you maximum benefit and sustainability. in order to achieve the targets, you need to identify your assets first. few examples of assets are listed below:
don’t forget to include your ‘team’ in your asset list. now that you have identified your assets, draw an action plan. the action plan is a blueprint of what your team is going to do achieve your goals. important questions that need to be answered while you’re at it are –
‘existential crisis’ is a real thing! don’t let your strategy fizzle out without a goal. you have all the insights that you need, have some fabulous ideas that you and your team deliberated on. by now you have also established the vision and mission statements for yourselves. it is precisely now that you set your smart goals.
what does smart stand for?
repeat steps 1,2,3,4 & 5 every year and for every project that you work on.
the above-written steps might look like a lot of work, but trust us when we say it. we at emporio believe that nothing (we mean it when we say it!) works better than planning and structuring your every move.
go ahead! create some amazing brand strategies for yourself and in case you need help, feel free to ping us or drop at our office. we would be more than happy to help you! all the best!
