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the returns on social media advertisements are also measured in real-time, with an immediate response that is visible and easily measurable. there is a limited time gap between creating the ad, putting it up, and awaiting its results.
there is no denying that social media has outgrown its original purpose and has now become an integral part of an organization’s brand image. it plays an important role for the brands to make meaningful connections with their audience online. social media can now build brands like never before and has clearly moved away from just being connecting with friends to connecting with potential customers and driving sales.
we’ve listed a few reasons why you should be leveraging social media like crazy!
customized marketing
social media allows for easy and better marketing. running advertisements are flexible and allow you to decide what type of ads you want to play and what your budget is. customizing ads is not only great for the brand, but also for the customer, as they allow you to target a specific group of people with similar interests. it’s like ordering a sub for you with customizations that cater to your taste palette. the returns on social media advertisements are also measured in real-time, with an immediate response that is visible and easily measurable. there is a limited time gap between creating the ad, putting it up, and awaiting its results.
for example, peel sells thin phone cases. they have categorically chosen social media to distinguish themselves as stylish and practical at the same time. you can’t help but take notice of their facebook ads. they use facebook video ads to tell their story and also separate themselves from their competitors. their campaigns have been hugely successful and have resulted in a 16x increase in revenue and 3x higher roi.
brand awareness
social media is not only great for marketing, but also for awareness. your brand can directly interact with existing and potential customers and talk to them about your brand, new products, new segments, and more. once a customer “follows” your brand, they are regularly shown updates from your brand, keeping them abreast of all that is going on. moreover, catchy, interesting, and engaging content can keep your customers interested and looking for more content from you, increasing brand awareness and value by manifold.
humans of new york is a great example of how social media can be used to create brand awareness. they have been posting story-based content on instagram and have amassed around 8 million followers just by interacting through stories that touch your heart.
“word of mouth” has now moved online, with everyone putting their opinions and knowledge online. hence, it is essential to maintain a brand that can be easily recalled, so that more and more customers talk and recommend it.
public relations
social media can remove middlemen and create a direct path to the brand. people can directly message, comment, and tag a brand in their conversation and expect a response. it becomes our, the brand owner’s prerogative to respond directly to the customer. this adds a personal touch to the message. many brands even use social media platforms such as twitter to handle pr blunders and addressing complaints and issues. fitness brand classpass helps its users’ access variety of workout options, all stacked in one place. hence, their tweets are body-positive and uplifting. their interaction with the customer tweets reflects their brand ethos.
as the internet functions in real time across the globe, it gives brands the opportunity to connect on a personal level with its customers, through behind-the-scenes, offers, discussions, and brand tone. however, it must be kept in mind that “the internet is forever”, so it is necessary to address all customer complaints and praises as well as be careful on what you put out onto the internet.
the reasons to create a kick-ass social media marketing are galore, but the above mentioned three and the front-runners. the trick is to identify the right social networking platform that suits your brand the best. a well-thought social media marketing strategy has many advantages for startups and established brands. by regular updating the right social media marketing strategy, it will lead to increased traffic, better seo, improved brand loyalty, healthier customer satisfaction and much more.
your competitor is already capitalizing on the benefits of social media as each day passes. don’t get left behind. the earlier you start, the faster you grow!