Heroes Of Change
Water Aid is an International NGO focused on water, sanitation, and hygiene, with a presence in 34 countries for over three decades. We have had the opportunity to support their India Center of Excellence over the past three years.
Industry
Services
Project description
Brand Brief
As the flagship campaign, #HeroesofChange focuses on empowering key individuals within rural communities to take action, raise awareness, and spread wisdom about good hygiene and access to clean water. The brand wanted to inform, sensitize and motivate general public to participate in the campaign and support these heroes.
Opportunity
To raise online awareness about WaterAid's efforts in water sanitation, reach cause-worthy individuals, and motivate them to donate to the cause.
Challanges
Deriving Suitable Audience-Finding the right set of people to target basis their intent and action capability would prove to be an interesting challenge.
Driving Action - Communicating the right message, in a limited setup, that led to action in terms of donation involved many tasks with their intricacies.
Meeting Expectations- Ensuring the right ROAS for the campaign while maintaining quality was a delicate balance that needed to be strategically placed.
Impact
36.50% : ROAS
Meta
36.10% : ROAS
17%-23% : ROAS
Industry standard
