Pidge is a tech-driven logistics platform redefining last-mile delivery with real-time tracking, contactless services, and secure parcel management. It empowers businesses and delivery partners to scale through hybrid networks, bridging the gap in India’s unorganized logistics sector.
Industry
Services
Project description
Brand Brief
Pidge was transcending its business model from being a logistics SaaS solution to becoming a unified platform for logistics companies to build their own delivery networks. This needed the customer experience to be redefined to offer a more flexible, scalable solution, empowering logistics companies to build and customize their delivery networks with ease.
Opportunity
Pidge’s brand emphasizes reliability, efficiency, and innovation. The website needed to reflect these core values through a modern, intuitive design that emphasizes both the product offerings and industry-specific solutions, all in a clear and easy-to-understand manner.
Challanges
User Segmentation: Designing a platform that serves both small and large logistics companies, as well as D2C brands utilizing these services, required an in-depth research approach.
Visual Representation: Creating the right set of visuals, depicting actions aligned with the content, demanded meticulous planning and strong design execution skills.