Pidge is a tech-driven logistics platform redefining last-mile delivery with real-time tracking, contactless services, and secure parcel management. It empowers businesses and delivery partners to scale through hybrid networks, bridging the gap in India’s unorganized logistics sector.

Industry

Logistics & Delivery

Services

Discovery & user research
UI/UX Design
Character Illustrations
Wordpress Development
Testing & Deployment

Discovery & user research
UI/UX Design
Character Illustrations
Wordpress Development
Testing & Deployment

Project description

Brand Brief

Pidge was transcending its business model from being a logistics SaaS solution to becoming a unified platform for logistics companies to build their own delivery networks. This needed the customer experience to be redefined to offer a more flexible, scalable solution, empowering logistics companies to build and customize their delivery networks with ease.

Opportunity

Pidge’s brand emphasizes reliability, efficiency, and innovation. The website needed to reflect these core values through a modern, intuitive design that emphasizes both the product offerings and industry-specific solutions, all in a clear and easy-to-understand manner.

Challanges

User Segmentation: Designing a platform that serves both small and large logistics companies, as well as D2C brands utilizing these services, required an in-depth research approach.

Visual Representation: Creating the right set of visuals, depicting actions aligned with the content, demanded meticulous planning and strong design execution skills.

Process

Discovery & Research

We began by conducting stakeholder interviews and competitor analysis to understand Pidge’s positioning and core user base. This process allowed us to map out customer personas and user journey flows.

Wireframing & Prototyping

We developed detailed wireframes and interactive prototypes to outline the site’s structure and functionality, ensuring a seamless and intuitive user experience across all devices.

Design & Development

Leveraging Pidge’s brand guidelines, we designed a clean, modern interface focused on usability. The development phase involved sophisticated backend integrations for real-time tracking and secure booking functionalities.

Testing & Optimization

The platform underwent rigorous testing to guarantee responsiveness, fast load times, and bug-free performance across all platforms. We also implemented SEO best practices to boost visibility and search rankings.

Our Work